‘Kinect for Xbox 360’ is Official Name of Microsoft’s Controller-Free Game Device

Microsoft June 13, 2010 unveiled Kinect for Xbox 360, a controller-free gaming device that Microsoft is positioning as an entirely new way to experience entertainment in the living room.

Previously code-named “Project Natal,” the Kinect label was released before the start of the Electronic Entertainment Expo in Los Angeles (E3) as part of a Cirque du Soleil performance that was inspired by Kinect’s technology.

The slim black Kinect sensor plugs directly into any Xbox 360. Despite its small size, the Kinect device contains a camera, audio sensors, and motion-sensing technology that tracks 48 points of movement on the human body. It has the ability to recognize faces and voices.

Kinect for Xbox 360

Kinect for Xbox 360

With Kinect, game-players no longer need to memorize different commands for a hand-held control. “You are the controller,” said Mike Delman, corporate vice president of Global Marketing for the Interactive Entertainment Business. “You simply step in front of the sensor and Kinect sees you move, hears your voice and recognizes your face.”

The Cirque du Soleil show at Los Angeles’s Galan Center included few specifics about Kinect. Instead, it focused on the new experiences that it will enable. Microsoft will share more details – including the release date, and some of Kinect’s initial game and entertainment offerings – at a Monday morning news conference that will kick off E3, the gaming industry’s annual show-and-tell event.

Marc Whitten, corporate vice president of Xbox LIVE, said 2010 could be the biggest year yet for Xbox. “It’s an amazing year just when you look at the things people are expecting,” he said. “But we’re excited to also be announcing ways that make it simpler for everyone to enjoy the things we do. People who are intimidated by a controller or game pad will finally get to unlock some of the experiences that are possible in the living room, gaming
and non-gaming alike.”

Microsoft made a splash at E3 a year ago with a short video showing Kinect, and introducing the concept of controller-free gaming and entertainment on Xbox 360.

That video took off and subsequent demos of the technology spurred gaming followers to say Kinect could shake up the enormous (more than $10 billion a year in the United States) gaming industry.

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